November 15, 2025
Why Black-Owned Brands Need Performance Partners
A look at why discovery and affiliate networks matter for Black founders.
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Our Impact in Numbers
We exist to unlock economic growth for Black-owned businesses, creators and the organisations that support them
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Black-Owned Brands
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Publishers
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Major Organisations
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Revenue Generated (USD)
Who We Work With
We connect three key groups to create powerful partnerships and drive economic growth
Black-Owned Brands
Businesses looking to expand their reach and increase sales through affiliate marketing.
Learn MorePublishers
Influencers, bloggers and content creators who want to earn promoting authentic brands.
Learn MoreOrganisations
Companies seeking to connect with diverse audiences through trusted partners.
Learn MoreFor Black-Owned Brands
Grow your business with our tailored affiliate marketing solutions
$1.6T
additional revenue is possible if Black businesses operate at parity
Source: McKinsey, “The untapped power of Black-owned businesses”
Expand Your Reach & Increase Sales
We create affiliate programs that connect your brand with creators who serve Black audiences and allies.
What We Do
We build and manage your affiliate program from end to end so you can focus on product and service delivery.
How It Works
- Program setup and tracking
- Recruitment of Black and diverse creators
- Performance monitoring and payouts
- Reporting and optimisation
For Black-Owned Brands
Watch how Afrofiliate helps Black-owned brands grow with performance partnerships.
“Afrofiliate gave us access to creators who already speak to our buyers. We saw traffic and sales we could attribute clearly to the program.”
For Publishers
Earn money promoting Black-owned brands that fit your audience
For Publishers
See how Afrofiliate supports creators, communities and platforms that champion Black brands.
$250B
creator economy in 2024 and projected to grow further
Source: Goldman Sachs/creator economy reports
Monetize Your Influence
Join a network of creators who want to support Black founders and get paid for real conversions.
Who We Work With
Social creators, community managers, newsletters, podcasts and tech platforms.
Join Our NetworkBloggers
Engaged readers who buy what you recommend
Social Creators
Instagram, TikTok, YouTube
Publishers
Media and community sites
Tech Platforms
Apps and tools serving Black consumers
“The user-friendly interface, competitive commission rates and focus on promoting Black-owned businesses makes Afrofiliate an excellent choice for any media publisher.”
For Organisations
Connect with diverse audiences through creators who understand them
64%
of consumers said they took action after seeing a diverse or inclusive ad
Source: Think with Google, Diversity in Advertising
Tap Into Diverse Markets
We connect brands, agencies and public bodies to Black creators who can deliver measurable reach.
Why It Works
- Access to Black and diverse audiences
- Authentic creator voices
- Performance tracking and reporting
- Supports inclusion and supplier diversity goals
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“Afrofiliate made it simple to brief, onboard and report on diverse creators. We could show performance to internal teams.”
Latest Insights
Trends in affiliate marketing and Black entrepreneurship